Blog Information

• Posted By : Criss Lyn
• Posted On : Dec 16, 2020
• Views : 221
• Category : NBA
• Description :

Overview

• Once you have made your choice on the social networks adapted to your marketing strategy, you will have to start generating content and creating a community around your products or services.
  
  However, selling on social networks is not that easy: to do this, you will need to import the information from your product catalog to each social network where you want your products to appear via a feed (which can be an XML or a CSV. ).
  
  These product catalog feeds can be generated manually, but require a lot of effort. In addition, each time a change occurs in your catalog, you will have to make the same changes in your feed. This therefore leads to dependency on your IT department or significant manual work to update flows. In addition to being slow and complicated, this process increases the possibility of errors in your product ads on social media.
  
  Of course, you want the job to be easy and as accurate as possible. Thus, you will have to synchronize your product catalog feed, while ensuring that the information sent is always up to date. This task is therefore very heavy to assume.
  
  This problem therefore pushes many companies to turn to product flow managers or e-commerce flow integrators.
  
  Channable allows you to generate a perfect product feed , and adapted to the different social networks you are targeting. In several cases, such as Facebook, Instagram or even Pinterest, it is possible to generate an optimized XML file which will be updated daily based on the information on your e-commerce site. For the SnapChat network, it is possible to generate a CSV file , but it works the same way.
  
  Thanks to the e-commerce flow manager, it is possible to manage everything from a single tool, while optimizing and improving the information you want to display on social networks. But the biggest advantage is the automatic up-to-date and day of all your product information. No more ads for out-of-stock products, no more bad prices displayed, etc. This will save you time, money, and speed up and automate a large part of your social media marketing activities.
  
  Channable offers integrations like this for many marketing and e-commerce platforms . Likewise, you can use a feed manager to send your product information to marketplaces , price comparison sites , or even for your paid referencing, such as on Google or Microsoft.
  
  In the case of social networks, all you have to do is choose the network on which you want to sell, activate the synchronization of your product feed, and configure a series of parameters aimed at adapting your product information so that they respond to the social network formats mentioned above. Once the information is optimized, Channable generates an XML file that you simply need to copy once to your Facebook Ads account, or to one of the other chosen networks.