You decided to expand the client service through a mobile application, found a programmer, invested, published on AppStore. Several weeks have passed, and you have only 5 downloads?
Instead of investing in
business development, do you tear your hair out because of losses? Your customers do not even know that the company has an application, and continue to call or write mail in the old fashioned way.
To prevent this, promote the program not only after release, but also before. Consider how to do this.
What benefits will mobile software bring?
Applications help make money and / or attract new customers. You can create a completely free product for your business. If you want to make a profit, release an application with advertising or a freemium-product in which certain functions will be paid. You can also develop an application or game that you can only buy.
You have several ways to make money using the app:
Improve customer service and increase sales. The software will help to keep in touch with customers, inform them and encourage them. Organize a bonus program for restaurants and shops, help customers spend a minimum of time on online ordering food, things, transport, tickets. Report on promotions and product or service updates.
Promote your business through the game . Agree, this is an unusual way, but effective. Everyone will be pleased to earn bonuses and discounts with excitement and effortlessly. Above all, rely on the needs of your audience. And then your brand will be recognized.
Create your own affiliate application or game. If you are just planning to start your online business, pay attention to mobile software. This is a promising niche with high competition and huge opportunities. Identify the problems of potential customers and select those that have not yet been resolved using the applications.
The higher the program in search results, the more people will know about it. Want to get hundreds of new customers or earn millions using the app? Make the product in the TOP stores. And for that ...
Start advertising your mobile application before launching it.
If you want to achieve the results described above, promote the application during creation.
Social network
Create pages on VKontakte, Facebook and other services before the official launch. Warm your audience’s interest with:
publishing screenshots from the program;
conducting prize draws among subscribers;
surveys to help better understand the target audience.
Create an interesting society around the application and turn social networks into an effective advertising channel.
Testing
Give users a hand in creating the program. And then they not only download it after the release, but tell their friends and acquaintances. Invite your customers to test.
So you:
increase brand confidence (the fact that users are allowed to test the application before its publication proves that developers are confident in the product);
correct minor errors that could then affect feedback on the program;
advertise the product for free - test participants will tell friends that they participated in the development.
For customers to respond to your test offer, offer them bonuses - access to paid features for a month, the period of free use of the software. Play a super prize among those who share their experience about testing in social networks.