Blog Information

• Posted By : Xavier Pohl
• Posted On : Jul 12, 2025
• Views : 22
• Category : NBA
• Description :
• Location : United States

Overview

• Meet the CEO of Scentbird: Mariya Nurislamova, the Woman Redefining Fragrance Discovery

   

  Mariya Nurislamova, CEO and co-founder of Scentbird, is a trailblazer in the beauty and tech space, leading one of the most innovative companies in the fragrance industry. As the visionary behind Scentbird, Mariya has created a subscription-based platform that is transforming how consumers explore and experience perfumes and self-care products.

  From Psychology to Perfume: The CEO’s Unique Journey

  Born in Russia and later relocating to the United States, Mariya studied psychology anad neuroscience at Columbia University. While she didn’t initially set out to become an entrepreneur, her academic background gave her a deep understanding of human behavior—insight that would later prove essential in creating a customer-focused brand.

  Her frustration with the traditional fragrance-buying experience became the spark for something bigger. Like many consumers, she found it wasteful and risky to invest in full-sized bottles without knowing if she'd actually like the scent. This led to the creation of Scentbird in 2014.

  What Is Scentbird?

  Scentbird is a monthly subscription service that allows users to try luxury and niche perfumes in 8ml travel-size sprays—about a 30-day supply. With over 600 designer fragrances to choose from, Scentbird removes the guesswork and expense of traditional perfume shopping. It also offers curated recommendations powered by personalization algorithms, helping customers discover scents tailored to their preferences.

  Under Mariya’s leadership, Scentbird has expanded beyond perfumes into categories like skincare, makeup, and wellness, evolving into a full-fledged beauty discovery platform.

  A Tech-Driven Beauty CEO

  As CEO, Mariya Nurislamova combines tech innovation with a passion for beauty. She has led scentbird ceo through multiple funding rounds and scaled the company into a widely recognized brand. Her vision is grounded in democratizing luxury—making high-end beauty products accessible, personalized, and easy to explore.

  Mariya is also passionate about using data to enhance the user experience, making Scentbird one of the few beauty platforms that blends AI, customer insights, and emotional connection into a seamless shopping journey.

  Recognized Leadership

  Mariya’s accomplishments have gained her recognition in top business outlets such as Forbes, Entrepreneur, and Inc. Magazine. She was named to Forbes’ 30 Under 30 list in Retail & E-commerce, and frequently speaks at industry conferences on topics like innovation, leadership, and women in tech.

  Her story is often cited as an example of how non-traditional entrepreneurs—especially women and immigrants—are redefining success in Silicon Valley and beyond.

  Looking Ahead

  With Scentbird continuing to grow, Mariya Nurislamova remains focused on expanding the brand, enhancing customer experience, and staying at the forefront of direct-to-consumer beauty innovation. Her leadership style is marked by curiosity, inclusivity, and adaptability, and she continues to inspire a new generation of entrepreneurs—especially women—around the world.

  Final Thoughts

  As the CEO of Scentbird, Mariya Nurislamova has done more than just disrupt the fragrance industry—she has created a movement around personalized beauty exploration. Her blend of data-driven strategy and emotional intelligence sets her apart as one of the most dynamic and inspiring leaders in today’s beauty tech landscape.