Luckin Coffee sold 100 million yuan (£10.891 million) worth of coffees laced with baijiu brand Kweichow Moutai in a single day last week.
The coffee chain, which has 10,000... moreLuckin Coffee sold 100 million yuan (£10.891 million) worth of coffees laced with baijiu brand Kweichow Moutai in a single day last week.
The coffee chain, which has 10,000 stores across China, including many in Beijing and Shanghai, partnered with alcoholic beverage giant Kweichow Moutai to create a latte infused with the baijiu.
According to the coffee company, the first day of the item’s launch saw 5.42 million cups of the boozy coffee sold.
However, those expecting to get a buzz from the drink may have been disappointed as the alcohol content of the coffee was less than 0.5% ABV. Despite this, sales staff recommended that consumers did not drive after drinking the product.
The company also suggests that teenagers and pregnant women should refrain from drinking the latte, which comes topped with whipped cream.
Named the ‘Sauce-flavoured Latte’ due to the savoury notes found in Kweichow Moutai, which some people liken to soy sauce, has gone viral on social media. As a result, the companies... less