It is a sad fact, particularly in today's fraught economic climate, that probably many printing services companies are selected on price. However, this could prove ultimately to... moreIt is a sad fact, particularly in today's fraught economic climate, that probably many printing services companies are selected on price. However, this could prove ultimately to be false economy.You can decide to pick services which are cheap, or you are able to choose based on quality, but you will very rarely, if, find quality which can be cheap.In selecting your printing services partner, understand that how your company is portrayed, i.e. your brand, is not important, it is precious. It's how the world sees you, and you need that brand to be seen in the most effective light possible. Perception is everything, particularly on the planet of marketing. In case your potential customers have a perception of one's brand, and therefore your company, that is cheapened by the lack of quality in your printed marketing material, it's simple enough to you know what their perception of your company will be.The next therefore are some important suggestions to keep in mind when choosing a publishing services... less
