Anti Social Social Club (ASSC) is one of the most recognizable names in the streetwear world. Founded in 2015 by Neek Lurk, a former Stüssy employee, the brand quickly gained a... moreAnti Social Social Club (ASSC) is one of the most recognizable names in the streetwear world. Founded in 2015 by Neek Lurk, a former Stüssy employee, the brand quickly gained a cult following thanks to its unique aesthetic, cryptic messaging, and association with internet culture. While it initially started as a niche label, it soon became a must-have brand in the streetwear community, attracting attention from fashion-forward individuals and celebrities alike.
The Aesthetic and Appeal
One of the key aspects of Anti Social Social Club is its signature aesthetic. The brand is known for its bold, minimalist designs featuring text-based logos. The name itself, "Anti Social Social Club," conveys a sense of contradiction, which resonates with its target audience—people who appreciate irony, self-reflection, and subversive fashion. This allure, combined with limited drops and exclusive collections, has helped create a sense of scarcity that drives up demand.
ASSC’s design philosophy often revolves... less
