Hello, If you’re looking to effectively advertise your Telegram channel, I suggest you take a look at some of the strategies mentioned on Yagla's website
https://yagla.ru/blog/kontekstnaya-reklama/kak-reklamirovat-telegram-kanal-s-pomoshchyu-yandeks-direkt--2302u99870/ . They have a comprehensive guide on how to use Yandex Direct for promoting Telegram channels. This method allows you to target your ads specifically and track the results effectively. One of the key approaches they recommend is driving traffic to a landing page first. This page can provide an overview of your channel, which helps in converting visitors into subscribers more effectively. You can also use specific posts from your channel in your ads, using catchy headlines to attract attention and then linking directly to your Telegram post. Additionally, Yagla discusses setting up referral links and using the metrics provided by Yandex Direct to analyze the performance of your campaigns. This helps in understanding which ads are working best and allows you to optimize accordingly. Using Yandex Direct can be a powerful tool, especially with the detailed targeting options and analytics it provides. I’d highly recommend giving it a try and reading through the detailed guide on their site to get a full understanding of how to implement these strategies.