That, reportedly, was a line in an internal Nike NKE, +1.92% presentation last week, lamenting the performance and perception of the company’s shoe-release app SNKRS.
The... moreThat, reportedly, was a line in an internal Nike NKE, +1.92% presentation last week, lamenting the performance and perception of the company’s shoe-release app SNKRS.
The internal meeting, whose contents Cadysneaker were reportedly obtained by Complex, addressed problems that some Nike users have with SNKRS, like limited drops and lack of fairness surrounding new releases.
“Our community is becoming disenfranchised by our low fairness numbers,” SNKRS global vice president Ron Faris said during the meeting, according to Complex. “Our fairness numbers are not where they should be. They're at, like, the mid-20s ; they need to be in the 80s."
See: Goldman Sachs says supply-chain challenges and inflation are actually among the reasons to buy Nike’s stock
Hundreds of thousands of would-be shoppers enter some of these shoe raffles on SNKRS, and most of them are unsuccessful. The lack of perceived fairness in shoe and apparel releases on SNKRS cannot simply be dismissed as disgruntled customers... less
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