A publicity stunt in which Drew Brees appeared to have been struck by lightning as part of a promotion for PointsBet has been criticized by an organization of lightning strike survivors, which attacked the marketing gimmick as being "inappropriate" and "disgusting." Lightning Strike and Electric
Brandon LaFell Jersey Shock Survivors International, an organization that helps those impacted by lightning strikes and other electrical accidents, objected to the ad campaign . A video of Brees being struck
Clint Boling Jersey by lightning while filming a commercial in Venezuela began to circulate on Friday, momentarily creating fears that the legendary quarterback had been gravely injured. As it turned out, the video was part of a promotion for PointsBet's "lightning bets" service.Lightning Strike and Electrical Shock Survivors Internaitonal (LSESSI) was not amused. "The recent Drew Brees lightning commercial is
Ryan Finley Jersey an inappropriate, disgusting method of promoting gambling or any TV commercial campaign,"
B.W. Webb Jersey read the organization's statement. "This is a deadly injury, and it is disappointing to see the continual ridicule of lightning and electrical injury survivors in comical light in which it is presented for commercial gain and profit."LSESSI went on to call the marketing stunt "unacceptable" and "thoughtle s," invoking ideas that it set a bad example for children and also set back the organization's efforts to lower lightning and electrical deaths by "20 years."
Alex Erickson Jersey Deaths by lightning strikes are not common: , 444 Americans were killed by lightning strikes between 2006 and 2021.