The short answer is, we’re not RANDOM. And we don’t just copy what’s written in Search Engine Journal. Instead, as one of the best SEO agency in Mumbai, our whole aim is to constantly track what is being said by say John Mueller (the Search Wizard at Google), map that with what the industry is talking about, run experiments on our website or a few of our clients, observe results and then implement across our clientele. This is a process that could take some more time than blindly following the wave of recommendations floating on the web, but we’re doubly sure that it won’t harm our client’s reputation & traffic on Search. Apart from the upkeep we invest time in, we’ve also established a set process of over 75 on-page elements that we work on every time a new project is onboarded. We have access to premium tools like SEMRush to ensure we only get the most accurate data & insights of our clients to work with. Post the completion of on-page technical & content optimisations is when we turn our heads to understanding a detailed backlink profile, current links to domain ratio, the ratio of follow to no-follow links, strategy to increase domain authority, and more. A scientific approach to SEO services has helped us deliver results in multiple industry verticals for both B2B as well as B2C clients.