Our biggest waste of time, energy, and money comes from not fully understanding our product life cycle and when we should be doing what. We'd generate a bunch of hype on social media long before we had figured out what we were selling and how it would be produced. When I finally sat down to write a proper business plan I researched and wrote up a full, highly detailed end-to-end walkthrough, taking a collection through high concept -> design -> development -> launch -> selling -> production. It revealed a lot of what we had been doing wrong.
Jun88v1 
