If there's one platform that has completely upended how customers like to connect with brands today, then it would have to be #WhatsApp. They just don't want to wait on emails, IVR queues, or sluggish ticketing systems; they want instant, simple, and... moreIf there's one platform that has completely upended how customers like to connect with brands today, then it would have to be #WhatsApp. They just don't want to wait on emails, IVR queues, or sluggish ticketing systems; they want instant, simple, and familiar communication.
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