NFL VP of Broadcast Planning Mike North joins SI Media With Jimmy Traina to break down putting together the 2023 schedule. What game did networks want the most? What's the philosophy behind ESPN having staggered doubleheaders instead of straight doubleheaders? Is it true the league doesn't want to waste great matchups on days when it's guaranteed to have a huge rating? Will the league consider a team to be a permanent fixture on Black Friday? Why does the NFL feature the Raiders in prime time so much? Watch the full episode: https://youtu.be/5OovfZxAoNQ #SportsIllustrated Don't miss a video! Subscribe NOW: https://www.youtube.com/@SportsIllustrated?sub_confirmation=1 About Sports Illustrated: Sports Illustrated offers sports fans trusted, authentic, agenda-free reporting and storytelling featuring sports news, scores, photos, columns and expert analysis from the latest in today’s world of sports including NFL, NBA, MLB, college basketball, college football, soccer, golf, NHL, tennis and fantasy. Follow SI: Website: https://www.si.com/?utm_campaign=clickengagement&utm_medium=organic_social&utm_source=youtube&utm_term=traffic&product=si&placement=videodescription Facebook: https://www.facebook.com/SportsIllustrated/ Instagram: https://www.instagram.com/sportsillustrated/ TikTok: https://www.tiktok.com/@sports.illustrated X: https://twitter.com/SInow Copyright Notice: This video and my YouTube channel contain dialog, music, and images that are property of Sports Illustrated. You are authorized to share the video link and channel, and embed this video in your website or others as long as a link back to my YouTube Channel is provided. © 2025 Sports Illustrated The NFL's Mike North On How The 2023 Schedule Was Made | SI Media | Sports Illustrated https://www.youtube.com/@SportsIllustrated