Adidas seems to have a 4D problem. They joined forces with Packer once again to drop an absolutely stunning Ultra 4D model in July. But...no one seemed to want it.
The shoe didn't sell out despite a bit of hype behind it and that's pretty unusual. Sykes and the Special Delivery crew discuss why that happened and Adidas' 4D has a lot to do with it. Watch this week's episode to find out how.
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